WhatsApp Business App is a Free app suited for small businesses with basic messaging features. Business API is a powerful solution for large businesses with automation, chatbot, and AI features. Needs a WhatsApp Solution Provider for setup.

WhatsApp Business API enforces strict policies to maintain user trust & prevent abuse. Violations—spam messages, incomplete verification, or policy breaches—can lead to warnings, restrictions, or bans. Understanding these rules helps businesses ensure compliance and avoid disruptions.