Understanding WhatsApp API [Coexistence] Pricing:
WhatsApp Business App messages are free. Cloud API messages are charged per conversation. Using both, you only pay for API-initiated chats, not for messages sent from the app itself.
The WhatsApp Business API lets companies send automated messages, run chatbots, manage shared inboxes, and broadcast to thousands of customers — all on a verified business number. Find guides on setup, pricing, BSP comparison, template approval, quality ratings, account restrictions, and scaling from SMB to enterprise.