whatsapp business API

The Bulk Messaging Capabilities of the WhatsApp Business Platform (Cloud API): A Comprehensive Guide

The WhatsApp Bulk Messaging feature is a powerful medium for businesses to engage their audience at scale while being personalized and relevant. The experience can further be enhanced with a chatbot, interactive messaging, and rich media, while still compliant with WhatsApp T&C.

WhatsApp Business Calling API Solution: All Feature Details and FAQs

The WhatsApp Business Calling API enables you to initiate and receive calls with users on WhatsApp using VoIP. This is an upcoming feature as part of the WhatsApp Business Platform.

WhatsApp Coexistence Embedded Signup - Issues, Causes and Resolution

WhatsApp Coexistence allows teams to operate both the Business app and API together with the same number. Being a recent feature, businesses face issues during the setup and embedded signup process.

Official Business Accounts (OBA) in WhatsApp Business Platform: What Are They and How to Get One

whatsapp business API

Official Business Accounts (OBA) in WhatsApp Business Platform: What Are They and How to Get One

Official Business Accounts (OBA) on WhatsApp = verified brand with blue checkmark. Who? Notable brands with 30+ days on Business Platform + full Meta verification. Proof: 3–5 real news links. Apply: WhatsApp Manager → Request. Perks: Trust, higher opens. Denied? Wait 30 days & retry.

Step-by-Step Process to connect Your WhatsApp API Account in Chakra Chat using the WhatsApp Coexistence feature

Step-by-step process to set up WhatsApp Coexistence mode in Chakra by connecting an existing WhatsApp Business app number to WhatsApp Business Platform (API) in Chakra Chat

WhatsApp Coexistence: Answers to All Your Questions

WhatsApp Coexistence is a feature that enables businesses to connect their WhatsApp Business API with their existing WhatsApp Business app account, allowing them to use both the app & the API concurrently.

Opt-Out Management for WhatsApp Business Platform: Best Practices and Steps to Implement

A robust opt-out management on WhatsApp is critical for businesses using the WhatsApp Business Platform. This helps manage customer preferences, building trust, maintainting a healthy account quality rating and also complying with local regulations

All about WhatsApp Business Platform Green Tick (now Blue Tick) Verification and Steps to Apply

The Green tick (now blue tick) is a verification feature by WhatsApp for its WhatsApp Business Platform users to add legitimacy to the business account, adding trust, credibility, and preventing brand or account impersonation.

whatsapp business API

What is the MM Lite API feature in the WhatsApp Business Platform

MM Lite (Marketing Messages Lite) is Meta's high-performance API for sending marketing messages over WhatsApp. It's designed to send marketing messages at scale, offering features like higher delivery rates compared to the existing Cloud API

WhatsApp Message Template Categories: New Guidelines effective from July 2025

WhatsApp Business Platform is updating the message template category guidelines from July 1, 2025. This article intends to help users with all the relevant details about the upcoming update.

New Pricing updates for WhatsApp Business Platform [effective July 2025]

New updates in WhatsApp Business Platform API pricing from July 2025. Switching to per-message pricing, conversation pricing will be redacted, volume tier pricing for Etility and Authentication categories and more.

AI + WhatsApp Business Platform: Use Cases To Transform Your Customer Engagement

AI is going to change the conversation businesses have with customers on WhatsApp. From automated order updates, product recommendations, FAQ replies, and more, the speed, accuracy, and human-free operations will transform sales, support, mand arketing functions