WhatsApp Template Message Examples: 50+ Copy Templates by Industry

TL;DR: WhatsApp template messages are pre-approved message formats required for any business-initiated conversation outside the 24-hour customer service window — order updates, appointment reminders, payment alerts, and promotional outreach all depend on them. This guide is a ready-to-use reference of 50+ template examples across eCommerce, SaaS, healthcare, finance, education, real estate, and hospitality, organized by use case with the message category (Utility or Marketing) tagged for each. Copy, adapt the variables, and submit for approval — each example follows WhatsApp's core template rules: short, personalized with variables, and clear about what action the recipient should take.

Every WhatsApp template message needs to be submitted to Meta for approval before it can be sent, and getting the copy right the first time saves a review cycle. This guide collects ready-to-adapt templates across seven industries — each one built around a real, common use case, tagged by message category, and written to follow WhatsApp's core template conventions: short, specific, personalized with variables ({{1}}, {{2}}, etc.), and clear about the next step.

A quick note on categories before diving in: Utility templates are tied to a specific transaction the customer already initiated (an order, a booking, an appointment) and carry no promotional content — they're generally cheaper to send and see fewer delivery restrictions. Marketing templates include any promotional language, discount codes, or proactive outreach not tied to an active transaction, and require the recipient to have opted in to marketing messages specifically. Getting this classification right matters for both cost and compliance — when in doubt, keep transactional templates promo-free so they qualify as Utility.

Variables in brackets ({{1}}, {{customer_name}}, etc.) represent the dynamic fields WhatsApp templates support — swap in your own field names when submitting for approval.

eCommerce

1. Order Confirmation (Utility)

Hi {{1}}, thanks for your order! Your order #{{2}} for {{3}} is confirmed and being processed. We'll notify you once it ships.

2. Shipping Update (Utility)

Good news, {{1}}! Your order #{{2}} has shipped and is on its way. Track it here: {{3}}

3. Abandoned Cart Reminder (Utility — no promo)

Hey {{1}}, looks like you left {{2}} in your cart. Still thinking it over? [View Cart]

4. Abandoned Cart with Discount (Marketing)

{{1}}, we'll hold your cart a little longer. Use code {{2}} for {{3}}% off — valid for the next 6 hours. [Apply Code & Checkout]

5. Back-in-Stock Alert (Marketing)

{{1}}, good news — {{2}} is back in stock! Grab yours before it sells out again. [Shop Now]

6. Delivery Confirmation (Utility)

Hi {{1}}, your order #{{2}} was delivered today. We hope you love it! Questions or issues? Just reply here.

7. Return/Refund Status Update (Utility)

Hi {{1}}, we've received your return for order #{{2}}. Your refund of {{3}} will be processed within {{4}} business days.

8. Review Request (Marketing)

Hi {{1}}, how's {{2}} working out? We'd love your feedback — it takes less than a minute. [Leave a Review]

SaaS

9. Welcome / Onboarding Kickoff (Utility)

Welcome to {{1}}, {{2}}! Here's a quick guide to get you started: {{3}}. Reply anytime if you have questions.

10. Trial Ending Reminder (Marketing)

Hi {{1}}, your {{2}} trial ends in {{3}} days. Upgrade now to keep access to all your data and settings. [Upgrade Plan]

11. Payment Failed Alert (Utility)

Hi {{1}}, we couldn't process your payment for {{2}}. Please update your billing details to avoid service interruption. [Update Payment]

12. Subscription Renewal Confirmation (Utility)

Hi {{1}}, your {{2}} subscription has renewed for {{3}}. Your next billing date is {{4}}.

13. New Feature Announcement (Marketing)

Hi {{1}}, we just launched {{2}} — built to help you {{3}}. Check it out: {{4}}

14. Usage Limit Alert (Utility)

Hi {{1}}, you've used {{2}}% of your {{3}} plan limit this month. Consider upgrading to avoid hitting the cap. [View Plans]

15. Account Upgrade Offer (Marketing)

{{1}}, unlock {{2}} by upgrading to {{3}}. Get {{4}}% off your first three months. [See Upgrade Options]

Healthcare

16. Appointment Confirmation (Utility)

Hi {{1}}, your appointment with {{2}} is confirmed for {{3}} at {{4}}. Reply RESCHEDULE if you need to change it.

17. Appointment Reminder (Utility)

Reminder: {{1}}, your appointment with {{2}} is tomorrow at {{3}}. Please arrive 10 minutes early.

18. Prescription Ready for Pickup (Utility)

Hi {{1}}, your prescription is ready for pickup at {{2}}. Pharmacy hours: {{3}}.

19. Lab Results Ready (Utility)

Hi {{1}}, your lab results from {{2}} are now available. Log in to view them: {{3}}, or call us with questions.

20. Post-Visit Follow-Up (Utility)

Hi {{1}}, how are you feeling after your visit on {{2}}? Reply here if you have any concerns or questions.

21. Health Check-Up Campaign (Marketing)

Hi {{1}}, it's been {{2}} months since your last check-up. Book your annual screening this month and get {{3}}. [Book Now]

22. Billing/Payment Reminder (Utility)

Hi {{1}}, you have an outstanding balance of {{2}} for your visit on {{3}}. Pay securely here: {{4}}

Finance

23. Payment Due Reminder (Utility)

Hi {{1}}, your payment of {{2}} for {{3}} is due on {{4}}. Pay now to avoid late fees: {{5}}

24. Payment Confirmation (Utility)

Hi {{1}}, we've received your payment of {{2}} for {{3}}. Thank you! Your updated balance is {{4}}.

25. Fraud/Security Alert (Utility)

{{1}}, we noticed unusual activity on your account ending in {{2}}. If this wasn't you, contact us immediately at {{3}}.

26. KYC/Document Reminder (Utility)

Hi {{1}}, we're missing {{2}} to complete your application. Upload it here: {{3}} to avoid delays.

27. Loan Approval Update (Utility)

Hi {{1}}, your loan application #{{2}} has been {{3}}. {{4}}

28. Statement Ready Alert (Utility)

Hi {{1}}, your {{2}} statement for {{3}} is now available. View it here: {{4}}

29. Promotional Offer (Card/Loan) (Marketing)

{{1}}, you're pre-approved for {{2}} with {{3}}% interest. Limited time offer — apply before {{4}}. [Apply Now]

Education

30. Admission Enquiry Follow-Up (Marketing)

Hi {{1}}, thanks for your interest in {{2}}! Our admissions team will call you within 24 hours. Have questions now? Just reply.

31. Class/Session Reminder (Utility)

Reminder: {{1}}, your {{2}} class starts at {{3}} today. Join here: {{4}}

32. Fee Payment Reminder (Utility)

Hi {{1}}, your fee payment of {{2}} for {{3}} is due by {{4}}. Pay online: {{5}}

33. Assignment/Exam Reminder (Utility)

Hi {{1}}, your {{2}} is due on {{3}}. Make sure to submit before the deadline.

34. Course Completion Certificate (Utility)

Congratulations, {{1}}! You've completed {{2}}. Download your certificate here: {{3}}

35. New Batch/Course Announcement (Marketing)

Hi {{1}}, our new {{2}} batch starts {{3}}. Limited seats available — enroll now for {{4}}% off. [Enroll Now]

36. Parent-Teacher Update (Utility)

Hi {{1}}, {{2}}'s progress report for {{3}} is now available. View it here: {{4}}

Real Estate

37. New Listing Alert (Marketing)

Hi {{1}}, a new property matching your search just listed: {{2}} in {{3}} for {{4}}. [View Listing]

38. Site Visit Confirmation (Utility)

Hi {{1}}, your site visit for {{2}} is confirmed for {{3}} at {{4}}. Our agent {{5}} will meet you there.

39. Site Visit Reminder (Utility)

Reminder: {{1}}, your site visit for {{2}} is tomorrow at {{3}}. Reply if you need to reschedule.

40. Price Drop/Offer Alert (Marketing)

{{1}}, the price on {{2}} just dropped to {{3}}. Interested? Let's schedule a visit. [Book a Visit]

41. Document/Payment Reminder (Utility)

Hi {{1}}, we're missing {{2}} to proceed with your booking for {{3}}. Please share it by {{4}}.

42. Possession/Handover Update (Utility)

Hi {{1}}, your unit at {{2}} is ready for possession. Please contact us at {{3}} to schedule your handover.

43. Post-Visit Follow-Up (Marketing)

Hi {{1}}, thanks for visiting {{2}}! Have questions or want to see similar listings? Just reply.

Hospitality

44. Booking Confirmation (Utility)

Hi {{1}}, your booking at {{2}} is confirmed for {{3}} to {{4}}. Booking reference: {{5}}.

45. Pre-Arrival Information (Utility)

Hi {{1}}, we're looking forward to hosting you at {{2}} on {{3}}! Check-in is from {{4}}. Here's everything you need to know: {{5}}

46. Check-In Reminder (Utility)

Hi {{1}}, your check-in at {{2}} is today from {{3}}. Reply here if you need early check-in or have questions.

47. Post-Stay Feedback Request (Marketing)

Hi {{1}}, thanks for staying with us at {{2}}! We'd love to hear about your experience. [Leave a Review]

48. Special Offer/Promo (Marketing)

{{1}}, book your next stay at {{2}} and save {{3}}%. Offer valid until {{4}}. [Book Now]

49. Loyalty Program Update (Marketing)

Hi {{1}}, you've earned {{2}} points with us! Redeem them on your next stay at {{3}}. [View Rewards]

50. Booking Abandonment Recovery (Marketing)

Hi {{1}}, still deciding on your stay at {{2}}? Complete your booking now and get {{3}}. [Finish Booking]

Quick Tips for Adapting These Templates

• Keep transactional templates promo-free. Anything with a discount code, urgency language, or promotional framing gets classified as Marketing — if a template only needs to inform (order shipped, appointment confirmed), leave the promo language out to qualify for Utility pricing and delivery treatment.
• Front-load the name and specific detail. Templates that open with the customer's name and a specific reference (order number, date, amount) read as personal and relevant — generic openers get skimmed or ignored.
• Limit each template to 2-3 short lines. WhatsApp is a chat interface, not an email body — templates that read like a text from a person outperform ones that read like marketing copy.
• Always give a clear next step, whether that's a button, a link, or an explicit "reply here" — a template that just informs without a path forward misses the interactive advantage WhatsApp offers over other channels.
• Submit for approval with realistic variable examples filled in. Meta's review process moves faster when submitted templates are unambiguous about what each variable will contain.

Where to Go Deeper

This list is meant as a fast-reference starting point — for a full breakdown of Utility vs. Marketing classification and why it affects cost by up to 4-8x, see the companion guide on WhatsApp abandoned cart recovery. For the compliance and opt-in rules governing when each of these templates can be sent, see the guides on AI on WhatsApp and WhatsApp shared inbox setup, both of which cover the 24-hour session window and consent requirements in more depth.

Every template above is a starting point, not a finished product — the best-performing WhatsApp templates are the ones adapted to a business's actual voice and tested against real customer response, not used exactly as written.