How to Choose the Right Email Template Builder for Your Needs
Email template builders are powerful tools that can save businesses time and money while helping them design professional-looking email campaigns. When choosing an email template builder, it's important to look for features such as a drag-and-drop interface, templates & integrations.
Email marketing is still one of the most powerful and preferred channels to engage with customers, build brand awareness and increase sales. Businesses find emails as a great channel as they offer to send rich content in a personalized manner and is very affordable. Email offers one of the highest reaches globally for businesses and is also a great ROI-yielding channel, however, teams need appropriate tools and expertise to draw mileage from this channel. Some prerequisites to build a strong email marketing charter are an experienced creative and content team, an robust email marketing tool and the cherry on top is having a native email marketing module in the sales CRM solution or integration if a standalone email tool is used. Lastly, automation can save a lot of time for teams and drive conversions and ROI further up.
Email template builders form the core of creating an email campaign. Email template builders are tools that help businesses create professional-looking email templates quickly and easily without any prior knowledge of coding. Email template builders should have the requisite feature as it impacts email deliverability with formatting and following the necessary email marketing guidelines. In this article, we will explore the key features of email template builders that businesses should look for when choosing the right tool for their business.
Drag-Drop & HTML Editor: The drag-drop feature is most important in creating customized and visually appealing email templates in a fraction of the time without the pre-requisite of HTML or coding know-how. This feature allows users to create email templates by dragging and dropping elements, such as text boxes, images, and buttons, onto a canvas. This interface should be user-friendly with relevant object blocks like Grid Type, List type, Link box, etc. A capability to create custom blocks like a CTA button or testimonial section in the editor will save teams a lot of time and repetitive effort.
Rich Template Library: Pre-made templates can save you a lot of time by providing you with a starting point for your email designs. Many email template builders offer a wide variety of pre-made templates to choose from. Pre-designed email layouts that users can customize to match their brand's style and messaging. This feature is especially helpful for businesses that don't have a designer on staff, as it provides a starting point for their email campaigns.
Customizations: The ability to customize elements, such as font size, color, and layout, is another important feature of email template builders. This feature allows businesses to tailor their email templates to match their brand's look and feel. Additionally, customizable elements allow businesses to create unique email templates that stand out from their competitors. Teams who anchor their customer engagement on the email channel are very particular about the depth and width of customizations the email template builder offers.
Personalization: The template builder should have the ability to personalize email for customers, including name, documents, requirement details, or any other content which is tailored for the recipient. Hyper-personalization at scale is something most businesses desire and template builders capable of handling this have an edge.
Native Photo Editor: These days images are a core part of most email campaigns and add to the visual quality of the emails. They identify relevant images, edit photos to make them more appealing, and arrange them in a suitable format. It should have features like cropping images, lighting (brightness, contrast), and sharpness correction. Sizing images and banners is a regular task for email content creators and marketing executives. So having a native photo editor saves a lot of time and effort for the team.
Responsive Design: Responsive design ensures that email templates look great on all devices, including desktops, tablets, and smartphones. With more than 70% of people using mobile devices to access their email, responsive design is super essential for ensuring that marketing campaigns are effective as well as engaging.
A/B Testing: Email A/B testing is essential for ensuring that your emails are delivered to your subscribers' inboxes and that they appear good. A good email template builder should offer email testing so that you can preview your emails before sending them.
In conclusion, email template builders are powerful tools that can save businesses time and money while helping them design professional-looking email campaigns. When choosing an email template builder, it's important to look for features such as a drag-and-drop interface, pre-designed templates, customizable elements, integration with email service providers, responsive design, and analytics and reporting. By selecting an email template builder with these features, businesses can create effective email campaigns that engage and convert their customers. When choosing an email template builder, it is important to consider your needs and budget. There are a variety of different builders available, so you should be able to find one that fits your needs. Once you have chosen a builder, take some time to familiarize yourself with the features and tools.
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