Chakra CaseStudy: A Leading Real Estate Agency Used Chakra WhatsApp API to streamline Customer Interactions
A leading Real Estate company implemented the Chakra WhatsApp API solution to streamline their customer interactions and automate engagement on the most preferred channel for customers. Their objective was to offer a consistent experience across the customer lifecycle and drive WhatsApp as their primary revenue channel.
Key Highlights
Business Challeneges:
- WhatsApp Business Apps used by individual Sales team members
- Data privacy and safety issues faced by the company
- Limited Outreach capability with the WhatsApp Business App
- The desktop-based application was not suitable with on-the-go team members
Chakra WhatsApp Business API Solution:
- A mobile-app-based solution to manage customer interactions
- Multi-agent support with automated chat assignment to team members
- 24x7 Chatbot-based automated site visit bookings on Chat
- Monthly Updates to subscribers on new launches, offers, and more
1. Chakra Mobile App
- Chakra Mobile App (iOS/Android) to manage WhatsApp API on the go
- Multi-agent login with no additional charges
- Instant Chat responses– Average response time less than a minute
2. Chatbot-based Site Visit Booking
- Dynamic Chatbot flows to automate site visit booking, floor plan, and flat brochure sharing
- Saved critical resources by automating using chatbot deployment
- >50% higher site visits booked using WhatsApp Chatbot
3. Interactive Marketing Messages Updates
- Regular updates on new property launches, festive offers, etc.
- Personalized and targeted messages to relevant prospects
- Engaged Subscribers resulting in higher conversion vs Emails/SMS
