Chakra CaseStudy: A Leading Real Estate Agency Used Chakra WhatsApp API to streamline Customer Interactions

A leading Real Estate company implemented the Chakra WhatsApp API solution to streamline their customer interactions and automate engagement on the most preferred channel for customers. Their objective was to offer a consistent experience across the customer lifecycle and drive WhatsApp as their primary revenue channel.

Key Highlights

Business Challeneges:

• WhatsApp Business Apps used by individual Sales team members
• Data privacy and safety issues faced by the company
• Limited Outreach capability with the WhatsApp Business App
• The desktop-based application was not suitable with on-the-go team members
  

Chakra WhatsApp Business API Solution:

• A mobile-app-based solution to manage customer interactions
• Multi-agent support with automated chat assignment to team members
• 24x7 Chatbot-based automated site visit bookings on Chat
• Monthly Updates to subscribers on new launches, offers, and more
  

1. Chakra Mobile App

• Chakra Mobile App (iOS/Android) to manage WhatsApp API on the go
• Multi-agent login with no additional charges
• Instant Chat responses– Average response time less than a minute

2. Chatbot-based Site Visit Booking

• Dynamic Chatbot flows to automate site visit booking, floor plan, and flat brochure sharing
• Saved critical resources by automating using chatbot deployment
• >50% higher site visits booked using WhatsApp Chatbot

3. Interactive Marketing Messages Updates

• Regular updates on new property launches, festive offers, etc.
• Personalized and targeted messages to relevant prospects
• Engaged Subscribers resulting in higher conversion vs Emails/SMS